The Book

Just how pervasive is the Internet?  Well, according to a recent Pew Internet Study, 8 out of 10 patients already look online for health information and 97% of people will look at a dentist website before they make an appointment...even if they’ve been referred by a friend.

Imagine how much of this untapped market you may be missing...

But today you can harness this asset and put some solid strategy to work for you right now.

Not just another typical "how to" book, "Dental Websites Demystified" peels back the layers of jargon and techno-babble and explains, in easy-to-understand terms, what the elements of marketing your practice online are and how you can best take advantage of this powerful resource.

Here’s just some of the valuable information you’ll learn:

  • Do your homework upfront and save time and money on the back end – where to find the kind of web companies you should be working with
  • It takes a cast of characters to develop an effective web presence – discover why the "one person" developer is not the way to go
  • Social networking may not be all it’s cracked up to be – find out how to properly use this valuable reputation builder
  • To blog or not to blog – see if the exposure is worth it
  • Your practice website is up and running – now what do you do?
    From the simple basics to more complex issues, "Dental Websites Demystified" is your definitive source for patient growth.