About the Author

David J. Larson is an accomplished, Internet savvy marketer who has built several successful businesses and today is showing dental practices how to leverage the power of the Internet.

Dave is the founder and President of Sales & Marketing Technologies, a leading full-service web development and Internet marketing company headquartered in Altamonte Springs, Florida. SMT creates, develops and markets web sites for businesses around the world.

Additionally, SMT offers Internet marketing and lead generation programs, consulting, web hosting services, strategic planning and social media integration. Since 1991, the company has worked with over 4,500 companies to improve their marketing methods, systems and results; many of those in the healthcare industry.

Before founding Sales & Marketing Technologies, Dave co-founded New Directions Marketing Research, a full-service marketing research company. His computer background was at the foundation of his work for Entre’ Computer Centers, Coordinated Financial Services, Connecticut General Insurance and Rax Restaurants of Florida.

Dave has served as President of the Orlando Chapter of the American Marketing Association and on the Board of the Orlando Advertising Federation. He has also served as a member of the Advertising Review Board of the Better Business Bureau. Dave was a member of the CzechMate project, an AMA sponsored marketing mission to Czechoslovakia. He is past President of Phi Theta Kappa national honor fraternity and recipient of the Florida Blue Key Award for Leadership.